SE Web Service Ad Intake Form - Southeast Web Services

Google Adwords/Local Services

Ad Questionnaire

Please take the time to answer all the questions below. It is important to complete your Marketing Campaign in a timely manner.

Business Information

What is your business name?

What is the primary product or service(s) you offer?

What is the main goal of your Google Ads campaign? (e.g., increase website traffic, generate leads, boost sales)

Are there specific products or services you want to focus on in this campaign?

Who is your target audience? (age, gender, location, interests, etc.)

Do you have any specific demographics or geographic locations you want to target? (list specific cities or zip codes in order of priority.)

What is the value of an average client (per service) in terms of net earnings?

Is there a specific service that you provide that often opens the door to provide other services to your customers?

What is your preferred lead type? (Phone Call, Email, Text) What days/hours do you want to run your ads receive leads? (Please note that after hours you will need to have a live phone attendant available)

Do you offer 24-hour emergency services? (Y/N)

Which email address(es) would you like the web form submission leads to go to?

What phone number do you want inbound phone call leads to go to?

What is your monthly budget for Google Ads?

Are you familiar with bidding strategies on Google Ads? (if yes, ask for preferences)

Do you have any specific messages or offers you want to highlight in your ads?

Will you provide creative materials (images, videos) or do you need assistance in creating them?

What keywords are relevant to your business and campaign?

What metrics are most important to you for tracking the success of your campaign? (e.g., click-through rate, conversion rate)

Do you have a CRM or other lead tracking system in place that you would like the leads to populate into? If so, please add details here. If not, are you open to discussing adding a CRM software/solution to enhance your sales and marketing efforts?

Have you run Google Ads campaigns before?

If yes, what was the outcome and what did you learn from it?

Please either submit the login credentials to that campaign here (if you have) or please login to your Adwords platform and add support@sewebservices.com as either a "Manager" or "View Only". (We may find that there is information/data there worth leveraging on your new campaign.)