How to Join Google Guarantee: A Guide for Atlanta Business Owners


What is Google Guarantee?

As an Atlanta business owner, you may have heard about the Google Guarantee program and wondered how it can benefit your local business. Google Guarantee is a feature provided by Google to help businesses build trust and credibility with potential customers. It is especially beneficial for service-based businesses, such as plumbers, electricians, locksmiths, and home service providers.

When a business joins the Google Guarantee program, they are eligible to display a distinctive green badge with a checkmark on their Google My Business listing and local search results. This badge indicates to potential customers that the business has been vetted and meets certain standards of quality and customer satisfaction.

Benefits of Joining Google Guarantee

Joining the Google Guarantee program offers several advantages for Atlanta business owners. Firstly, it helps to establish trust and credibility with potential customers. The green checkmark badge prominently displayed on your business listing gives customers the confidence that your business is reliable and trustworthy.

Secondly, businesses enrolled in the program receive a higher level of visibility in local search results. Google prioritizes Google Guarantee businesses, pushing their listings higher in search rankings. This increased visibility can lead to more clicks, calls, and ultimately, more customers for your Atlanta business.

The Google Guarantee lead is a live phone call from, in most cases, real prospects looking for the exact services that your business provides. This is the definition of a “hot lead”. And unlike competitive services like Angi or Home Advisor, these leads are exclusive to your company. Calls that are not legitimate leads, as there will always be some, may be contested and the costs of those leads are usually refunded to the business. All calls are recorded and may be reviewed at any time.

Moreover, the Google Guarantee program provides an added layer of protection for customers. If a customer is unsatisfied with the quality of service provided by a Google Guarantee business, they can submit a claim to Google. In such cases, Google may refund the customer up to the job invoice amount, with a lifetime cap for eligible claims.

Requirements to Join Google Guarantee

To join the Google Guarantee program, Atlanta businesses need to meet certain requirements. Firstly, your business must be verified and have a Google My Business listing. If you haven’t created a Google My Business listing yet, it’s a straightforward process. Simply visit the Google My Business website and follow the steps to create and verify your business listing or contact us at Southeast Web Services and we’ll walk you through the process.

Once your business is verified, you’ll need to pass a background check conducted by Google. This background check ensures that your business has a clean track record and doesn’t have any recent or unresolved legal or ethical issues. The background check is performed by a third-party company hired by Google.

Additionally, your business must have general liability insurance coverage. This insurance policy should cover claims up to a minimum amount determined by Google. It’s essential to have the required insurance in place before applying for the Google Guarantee program.

At Southeast Web, we do offer a Google Guarantee Management service and can help your business with not only the entire setup but the day-to-day management of your Google Guarantee account to make sure you are getting the maximum value out of it.

How to Apply for Google Guarantee

To apply for the Google Guarantee program, follow these steps:

  1. Ensure that your Google My Business listing is verified and up-to-date.
  2. Visit the Google Guarantee website and click on the “Get Started” button.
  3. Fill out the application form with accurate information about your business, including contact details and insurance coverage details.
  4. Consent to the background check conducted by the third-party company.
  5. Submit your application and wait for Google’s review and approval.

After your application is reviewed, Google will notify you of the status via email. If approved, you’ll be able to add the Google Guarantee badge to your Google My Business listing, and your business will be eligible for the benefits provided by the program.

Final Thoughts

Joining the Google Guarantee program can be a game-changer for Atlanta businesses. It not only builds trust and credibility but also increases visibility in local search results, leading to more customers. By meeting the program’s requirements and following the application process, you can take advantage of this valuable opportunity to enhance your business’s online presence and attract more customers in the Atlanta area.

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About Me

Hi!  My name is Brian and I’ve been in the web design and internet marketing business for over 15 years.  I am also the Founder and Managing Partner of Southeast Web Services of Conyers, GA and Fort Lauderdale, FL

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